Targeted Solutions
The following core services are provided on a project basis, as part of ongoing campaigns, and to address potential and actual crisis situations.
TRADITIONAL MEDIA RELATIONS: Generate targeted press coverage in select media outlets, including national business, regional, trade, and electronic media. This can take many forms, including profile coverage, byline articles, expert commentary, and press releases.
SOCIAL MEDIA: Launching, expanding, and reformulating social media presence. This includes significantly expanding followers/connections and integrating key communications messages and materials into creative, sustained, and impactful tweets and posts.
MEDIA AND PRESENTATION TRAINING: Provide guidance on content delivery and presence to effectively communicate message. Prepare presenter to anticipate and concisely answer potential questions, both hard hitting and general.
PREPARATION OF WEBSITE, COLLATERAL, AND OTHER MATERIALS: Collaborate to prepare website and social media content, capabilities brochures, fact books, and other materials.