The following core services are provided on a project basis, as part of ongoing campaigns, and to address potential and actual crisis situations.
MEDIA RELATIONS: Generate targeted press coverage in select media outlets, including national business, regional, trade, and electronic media. This can take many forms, including profile coverage, byline articles, expert commentary, and press releases.
MEDIA AND PRESENTATION TRAINING: Provide guidance on content delivery and presence to effectively communicate message. Prepare presenter to anticipate and concisely answer potential questions, whether hard hitting or general.
PREPARATION OF WEBSITE, SOCIAL MEDIA, AND COLLATERAL MATERIALS: Collaborate to prepare website and social media content, capabilities brochures, fact books, and other materials. Secure reprints for handouts or direct mail pieces.
SPEECH WRITING: Assess appropriate speaking platforms. Draft speech in text and/or PowerPoint format. Often, speeches can be repurposed into bylined articles or website thought leadership.